It’s about to get a little crazy… OK – a LOT CRAZY! Nothing can beat the energy of back to school time. Teachers are recharged, students are wide-eyed with curiosity, and parents are ready to get their kids back into a routine. So let’s capitalize on the attention our school is gathering by getting everyone […]
Read MoreWhat Does “Embracing” Social Media Look Like?
During a recent webinar, a social media manager for a school asked this question: “I can’t see Facebook when I’m at school, so it makes it impossible to view comments as they are coming in on our school page. How do I get the administration to let us use Facebook at school?” Uff da. I […]
Read MoreFacebook Ads for Schools
Have you wanted to “try” Facebook ads for your school but have no idea where to start? Or have you even considered paying to reach a bigger audience? Maybe you think that advertising is just for businesses – you wouldn’t use it for your school! Well, Facebook has dramatically changed its Facebook algorithm over the […]
Read MoreSocial Media On (and Off) the Job
Imagine this: Your high school football coach is being attacked on social media by parents for not playing the senior players. Attitude issues and efforts in practice are at the root of the decision, but of course, the rants on Facebook don’t go into that. Nothing is put on the formal Facebook page for your […]
Read MoreAre You Prepared for a Social Media Crisis?
Social media has changed the game. I like to think mostly for the better, but of course, there are some “worse” moments too. To think that literally every moment that happens in your school could be broadcast to the world – well, it’s a little overwhelming. And what happens can be interpreted so differently by […]
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