How often do you watch videos on Facebook without the sound?
I do it ALL THE TIME! Maybe I’m being a little to transparent, but let me share.
If I’m in bed surfing Facebook, and I can’t wake or bother my husband with the sound – I will watch in silence.
Or if I’m in the grocery store line – I’m not going to blast out a video for everyone around me to hear.
Or it’s halftime at my girl’s basketball game – I might take a quick scroll through my newsfeed but won’t hit sound.
Can you relate?
So, if you truly reflect on how often you listen without sound, you won’t be surprised to learn that 85% of video views happen with the sound off, according to multiple publishers of Facebook content.
So why would your school videos be any different?
Closed captioning helps viewers “listen” to your video without the sound. And now with digital ADA compliance considerations, it’s going to be a must for your school to include. Lucky for us Facebook page owners, we can now add closed captions right through Facebook!
The first step is to upload your video. Whether you do a recorded video or broadcast it live, once it is in your timeline, you can go into edit mode.
Once you are in the editing mode, the first screen that pops up will be “Basic.” You need to scroll over to “Captions.” You could upload an SRT file that you had generated in another program like Rev.com, but now they have added this cool magic wand called “Generate.”
Within a few seconds, the text to go along with your video pops up! Now – the transcription isn’t perfect. (And it really emphasizes how often I say “um.”) But it is easy to edit, section by section.
The longer the video, the longer it will take you to edit the captions. Another reason to use short videos!
So what are you waiting for? Go back into your videos on your Facebook page and try it! I want to hear about how easy it is to do. Shout it out below!
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