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Developing Social Media Superheroes in Your School

Developing Social Media Superheroes in Your School

Your teachers and staff have a lot going on in their daily routines. That might be the understatement of the year, right?

And now we want them to help with the social media efforts for the school too.

Easy sell? Not quite.

So how do you develop these social media superheroes? It all starts at the top!

Great leaders can nurture and ingrain the importance of social media with their staff if done right. Dr. Joe Sanfelippo, superintendent of Fall Creek School District in Wisconsin, has been on a mission for years now. And with photos like this, which he shared on crazy hair day (but he doesn’t have hair), it is easy to see why his school is successful.

Joe’s favorite quote of mine is this:

“Never Give Up the Opportunity to Say Something Great about Your School!”

Developing Social Media Superheroes in Your School

And social media gives all of our staff an opportunity to make sure that what is said reaches many eyes and ears. Joe’s advice is broken down into three keys.

  1. Be Intentional
  2. Open the Doors
  3. Build Staff

Now, we’d love to elaborate on these, and we will, but not here. Joe will be sharing his proven formula for creating social media superheroes at our first annual Social Media Summer Camp. This virtual event is coming up on Wednesday, July 26th, starting at 11 am EST. You are invited!

Developing Social Media Superheroes in Your School

Not only will you get the chance to interact with Joe on this topic, but you will get four additional speakers throughout the day. Check out the full details here.

And the best part? Every single session is recorded and you will have the ability to share it with others on your team! You get to listen and learn, and then you can share the talks with others at your school. When the time is right – you have lifetime access to the sessions!

The price is just $197 for the entire event. You can watch in the comfort of your own home or office, follow along with our workbook, and have plenty of time to get your questions answered by our panel of speakers.

Register now. If you have questions, just reach out to me at andrea@socialschool4edu.com. We’ve got a 100% money back guarantee. I know that it will be the best investment in PD for your social media efforts this school year!

1st Annual Social Media Summer Camp Speakers


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Just Getting Started with Social Media? Start Here!

I’ve been helping schools with social media since early 2014. After being inside Facebook, Instagram, and Twitter literally EVERYDAY for the past 1,200 days – I’ve learned a lot.

If you’re just getting started, it can be overwhelming, to say the least.

My job here at #SocialSchool4EDU is to help you out. It’s not as scary as you think. It’s a really important job. And you can do it!

I don’t refer to myself as the Social Media Cheerleader for nothing. I’m legit – I was even a cheerleader in high school!

So here is my first piece of advice.

Facebook is the place to be for your school. Twitter, Instagram, YouTube, Snap Chat, LinkedIn – I love them too. But Facebook is number one.

That one piece of wisdom should help a LOT. Focus on Facebook and then move on to others only when you feel you have it mastered. Heck, many awesome schools are still just using Facebook. And that’s OK.

Beyond that first nugget, my advice is going to vary a bit depending on where you are in your understanding of schools, social media, content marketing, graphic design, and so much more.

The best I could do for providing a thorough explanation was to share some of my most popular blogs. I’ve written over 100 blogs on the topic of social media and schools. After combing through that list, here are the 10 topics that I think you will find most helpful as you get started.

1 – Three Keys to Leverage Social Media – This blog walks you through the 3 C’s – Content, Consistency, and Community.

Three Keys to Leverage Social Media

2 – Getting enough content to post is often a struggle. Beyond this list of 100 ideas of what to post, you could use the weekly challenge approach.

Grab More Content in 2017 with Weekly Challenges Blog Post

3 – Understanding the Facebook algorithm is key to reaching more people with your posts.

Facebook Algorithm 101: What is it and how does it work?

4 – Once you understand the Facebook algorithm, it is helpful to know how to beat it! This blog provides 11 ways to improve your reach.

Facebook Algorithm: 11 Ways to Improve Your Reach

5 – Growing your fanbase is important – especially when you are trying to show your district the impact that you are making with social media. This one habit will help ensure you don’t hit a plateau!

One Habit to Increase Facebook Fans

6 – Broadcasting live video has never been easier. Using Facebook Live will also help your reach! Find out the how-to and some examples in this article.

Facebook Live for Schools Blog

7 – Keeping up with Facebook is tough. This article and accompanying webinar walks you through the basics and the advanced stuff!

#SocialSchool4EDU Facebook 2017: What’s New for Schools

8 – Why invest in social media? Because the numbers don’t lie! Check out the latest stats in this article.

Social Media by the Numbers

9 – Looking for the best types of posts to share at your school? Check these out!

The 11 Most Loved Social Media Posts for Schools

10 – And my final recommendation – my best secret of all – come to Social Media Summer Camp! It’s seriously the best move you can make for better social media at your school next year. Find out why in this short article.

One Secret for Better Social Media Next School Year

Whew – that was a lot! Are you still looking for more? Just hop onto my website and search by topic.

#SocialSchool4EDU Blog Search

And if you haven’t jumped on my weekly newsletter yet, then sign up now. I share the best apps, challenges, upcoming events, and ideas from other schools each Tuesday morning!

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Never Fear - Helpful Apps are Here!

Never Fear – Helpful Apps are Here!

Social media is a time-consuming job, but thank goodness we have great apps to help make it easier! It is summer time, so it is the PERFECT time to learn new apps that will help you all year long.

I have a LOT of favorites, but today I’m going to limit myself to just three. I’d love to know what your favorites are, so comment below!

Newsfeed Burner
Have you ever went into Facebook to do some work on your school’s page and 20 minutes later found yourself deeply involved in a quiz to find out what car bests match your personality? Or you get sucked into a series of tragic news stories?

I have, and that’s why I’m excited to share this app. It is called Newsfeed Burner.

Newsfeed Burner is a Chrome Extension and it actually blocks your newsfeed from appearing on your Facebook page.

I just started using it – and it has really helped me be more productive! If I want to see the newsfeed again, I can give myself a 15-minute window to look. Then it will disappear again.

Newsfeed Burner App

Splice is an app from the makers of GoPro and it helps you create professional-looking videos on your iPhone® or iPad®.

Now wait a minute – you don’t need a GoPro camera in order to use it!

Splice has everything you need to create a fully customized video: trim, crop, effects, titles, speed controls, animation, transitions, music and more.

Brian Nicol shared this app during a recent webinar on finding social media success in a one-person school PR shop (check out the recording here).

Here is the example he shared from the first day of school last year. He had several photographers at the various school buildings and then was able to generate this video in about 30 minutes. Pretty darn efficient if you ask me!

Never Fear - Helpful Apps are Here!

Pic Collage
Need a graphic in a quick hurry? Or do you want to throw together a fun collage on your mobile device? Then I recommend PicCollage!

It is so easy to use, and whether you have an image to use or not – you can create great graphics in minutes. You are able to add fonts, GIFS and videos. You can select the image layout and they have over 1500 stickers, 80 backgrounds, and 60 templates to pick from. Many are free.

You can pay a small amount to remove the PicCollage logo from the bottom of your creations. I highly recommend doing that!

You can get so much more creative than this – but here is a simple one I created for an upcoming tournament. Remember – you need an image with each post you share – so this app makes it so easy!!

OK – so that was hard. Limiting myself to just 3 apps to share…

I have so many more – so I decided to host a free webinar where I’ll share my top 18 apps! I want to SHOW you how they work.

So join in my free webinar on Wednesday, June 14th – register now.

Apps to Make Social Media Easier Next School Year

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How to Invite Your Community to be a Part of Social Media

School Pride – How to Invite Your Community to be a Part of Social Media

Your school has a big story to tell, but what is the best way to grab the stories?

Sun Prairie School District in Wisconsin had a unique idea this school year.

They had Cardinal masks made and handed them out at their back-to-school events.

How to Invite Your Community to be a Part of Social Media

Then on the back, they asked for their school community to take some action.

How to Invite Your Community to be a Part of Social Media

The important “call-to-action” is found at the bottom of the sign.

“Show off your Cardinal Pride. Take an individual or group picture with your Pride Mask up and another with it down. Send both to socialmedia@sunprairieschools.org. Photos may be posted on Facebook and Twitter.”

They have had fun submissions from students, staff, parents, and even Bucky Badger!

Do you have ways to invite your community to become contributors to your social media posts? We’d love to hear about them! Comment below.


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Summer is Here – What Should I Post?

Summer break may have already started at your school, or is about to start very soon. So the questions I get all the time are:

What can I post on social media over the summer?

How often do I have to post over break?

The school building is a busy place, even during the summer. But you may not work year round, so managing your social media from offsite can get tricky.

Well, this offsite management is a reality for our business. We manage over 30 districts across four states right now, so we always have to rely on getting photos and content from others. So let’s share some secrets!

First off, I shared 20 ideas for summer posts last year and that blog is one of our most popular. Check it out by clicking on the post below.

Summer Post Ideas


Summer is Here - What Should I Post?Now, I have dozens of other ideas too. The one I shared most recently on my Facebook Live stream was on using a postcard to gather stories from your students and staff.

Ask one simple question on a note card. For instance:

  • What do you love most about this school?
  • What moment will you remember most about this school year?
  • What student inspires you to come to work every day and why?
  • This year, I am most proud of…
  • My teacher is awesome because…


They can include their name on the top – but even that isn’t critical. The point of using a note card is to keep the response short! You can collect the cards and take photos of them to post throughout summer. You can also create fun quote graphics, or just find an appropriate image that could accompany the story.

Another easy post idea is reflecting back on popular posts throughout the school year and sharing some metrics. #FlashbackFriday is a great time to say, “Remember the Homecoming parade last year? That rain couldn’t dampen our #ColfaxPride! This post reached over 7,000 people.”

Developing fun “caption this” photos are great too. It drives engagement. You could even get pets involved! I mean, how fun would this photo be to caption if it was a picture of your principal?!?!

Summer is Here - What Should I Post?

OK – you have to be careful so that it won’t get inappropriate, but you get the idea!

So, are you looking for more new ideas to try this summer? Then you’re invited to listen to this free webinar providing 19 ideas for summer posts.

Register now to listen!



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Promote Your School with Cool SWAG!

Promote Your School with Cool SWAG!


Building your school brand takes work. Of course, it starts with the people, and carries over to the digital (website and social media), but eventually you want to see it. On walls, on t-shirts, and on anything else you can think of.

I like to call it “swag.” The term dates back to the 1960s and was used to describe promotional items. Many times it refers to things given away for free at an event, such as a conference. For instance, I just got a “swag bag” at a business conference I attended. So much awesome, free stuff inside from businesses that can help my business.

How does this relate to social media? In every way imaginable! You can take great photos of your swag to share on Instagram. Or you can use swag as prizes for contests on Facebook or Twitter. You can also promote school pride days through social media and then share photos or videos of students and staff.

So what are some fun ways to show off your school brand? Well, I reached out to my trusted network of #schoolpr peeps across North America to grab the best ideas! You’ll see ideas that should fit any budget!

Promote Your School with Cool SWAG!My newest favorite is this PopSocket from Fall Creek! You can customize your own and sell them for a fundraiser. Check out this link. Fall Creek is selling them for about $5. I just ordered a personalized one for my business. It was really easy to do, but it cost me $15 because I only ordered two of them.

Fall Creek has a few other favorites too. Superintendent Joe Sanfelippo loves to spread the #GoCrickets gear! He is one of our speakers at this year’s Social Media Summer Camp too! Haven’t heard about it yet? Check it out!

Table Top Bean Bags that I think the students were making:

Promote Your School with Cool SWAG!

And even an ice scraper:

Promote Your School with Cool SWAG!

In other weather related items, Melissa McConnell shared this nice umbrella with us from Belton School District.

Promote Your School with Cool SWAG!

Catherine Kedjidjian from Illinois shared her “Swag in a Bag” with us. The gloves went to all staff while other items (bag, water bottle, notebook, flashlight) went as prizes for new teachers.

Promote Your School with Cool SWAG!

Lesley Bruinton from Tuscaloosa City Schools shared her branded items with us. I spy a really nice mug!

Promote Your School with Cool SWAG!

Looking for more ideas? My friend Shane Haggerty from Tolles Career & Technical Center shared a table top of all his items. I love the banners, and even the gift bags!

Promote Your School with Cool SWAG!

For teacher appreciation week, Mineral Point gave away nice window clings!

Promote Your School with Cool SWAG!

These branded socks have me quite jealous! Brian Woodland from Peel District School Board in Canada knows how to rock the swag.

Promote Your School with Cool SWAG!

Derek Duncan from Parkway Schools in Missouri had socks too! And then he knew how to really share his swag. He put it on a student!!

And the Plainfield Schools gave a really practical idea – calendar magnets!

Promote Your School with Cool SWAG!

I had a few ideas lying around my office. First you have the basic bracelet:

Promote Your School with Cool SWAG!

Erin sent me this awesome screen cloth cleaner and sticky clean (that cleans your phone and sticks to the back) from Wilmot Union High School.

Promote Your School with Cool SWAG!

This hashtag stress reliever is the coolest – and it proudly displays #K12PRchat. Check it out every other Tuesday.

Promote Your School with Cool SWAG!

And I don’t know if you want to go here or not – but logo Spinners are here!

Promote Your School with Cool SWAG!

OK – now it is your turn! We want to see your school swag. Share it below or tweet it to me @andreagribble.

Getting inspired by other schools is fun! If you are looking to build your network, join in on the virtual event of the summer. It’s our 1st Annual Social Media Summer Camp. The fun happens on Wednesday, July 26th from 11 am – 5 pm EST. Check out this page to learn all about this upcoming event.

1st Annual Social Media Summer Camp


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One Secret for Better Social Media Next School Year

One Secret for Better Social Media Next School Year

I’m smart.

Hold on with me here for a second while I explain.

I’m not smart because I graduated a straight-A student from high school, college (in Chemistry & Business), and graduate school (MBA). Wait – I did get one A-. Dang you, Sociology 101!

I’m smart for another reason. For an important secret I learned at a very young age. One I used in school, college, corporate life, and now more than ever – in my own business.

Have you ever heard this saying?

“You are the average of the five people you spend the most time with.”

I think Jim Rohn is the originator, and I hear it all the time because of a daily podcast by John Lee Dumas, but it is totally my secret.

You become who you hang around. For better or for worse…

So how does this secret apply to social media for your school?

Well, if you handle social media for your school, you may feel like you are on a deserted island. Let’s face it – when you start talking about Facebook algorithm, reach, and Twitter impressions – your co-workers’ eyes glaze over, and they look at you like you’re talking another language.

Start talking about submitting photos or social media policy – and I bet they run away!

Well, let me introduce you to people just like you. A virtual event designed just for you. An event so important that it will dramatically impact your success next year with social media!


Register Now!

It’s time to connect with the most influential social media leaders for schools. We’ve teamed up with the best to deliver training on the topics you need help with! Each one-hour session will feature 30 minutes of presentation time followed by 30 minutes of Q&A inside of Facebook Live.

Check out our presenters:

1st Annual Social Media Summer Camp


Joe Sanfelilppo, PhD
Superintendent, Fall Creek School District, WI


Besides making the #GoCrickets a mighty force in the world of school mascots, Dr. Sanfelippo has co-authored three books including The Power of Branding: Telling Your School’s Story.

Lesley Bruinton, APR
Public Relations Coordinator, Tuscaloosa City Schools, AL


Bruinton, with more than 15 years experience in television journalism and public relations, has had her work recognized at the state, regional and national levels.

Shane Haggerty
Director of Marketing & Technology, Tolles Career and Technical Center, OH


Shane is an award-winning school communications leader and has presented across the country on topics that include social media, marketing, digital citizenship and much more.

Carla Pereira, APR
Manager of Communications, Peel District School Board, Canada


In managing communications for a school district of over 150,000 students, Carla received a National School Public Relations Association (NSPRA) Front-Runner Award for being an emerging leader in school PR.

Kristin Magette, APR
Director of Communications | Eudora Schools, KS


Kristin is in her eleventh year as director of communications, is currently past president of the Kansas School Public Relations Association and is the author of the book Embracing Social Media: A Practical Guide to Manage Risk and Leverage Opportunity.

Andrea Gribble
Owner and CEO | #SocialSchool4EDU

I’m your host! I founded #SocialSchool4EDU back in 2014. It was built on a passion to celebrate students and connect communities. My team manages social media for more than 30 districts and has trained over 500 schools across the country.


If FOMO (fear of missing out) has not taken over yet, then you don’t understand the magnitude of these speakers! They are the go-to leaders in social media to find out best practices, tips, strategies for growth, and just the best inspiration a person could ask for.

For just $197 (and only $147 until May 20th), you can take part in this virtual day of training. Beyond just the presentations and the live Q&A, we will have a guidebook to walk you through taking notes during the various topics. This is a “get training and feel ready to take action for your school” kind of day!

We are connecting on Wednesday, July 26th, from 11:00am – 5:00pm EST. Every presentation and Q&A session will be recorded and sent out to registered campers. I realize this is summer vacation, but I can guarantee this is one day you won’t mind dedicating to your work. It will pay you back the entire year with peace of mind, powerful connections and helpful resources.

And if you can only tune in for a few live sessions, you can catch them all via the recordings.

It’s a well-known secret. You have to hang around awesome people. And in professional development for social media – this is the best there is.

When you register, you can pay through credit card or PayPal. It’s worth it on your own, but some of you may even get reimbursed from your school. Here is a printable PDF form if you need it. You can also grab even more information at camp.socialschool4edu.com.

Your students and staff deserve to be celebrated in a bigger way next year! This small investment could yield incredible returns for your school, and I can’t wait to meet you inside Social Media Camp. Grab your spot now!


Have more questions? I’ll be on Facebook Live on Tuesday, May 16th and Thursday, May 18th at noon EST to answer questions. Find me on Facebook here.




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Social Media - Making it Visual in Your School

Social Media – Making it Visual in Your School

Social media is powerful. Not only can your school tell your story, but your entire school body can as well.

How do you get everyone involved? A customized hashtag of course! Your school hashtag allows everyone to be a news reporter for the awesome things going on in your school. If you need help coming up with one, or understanding why you need one, check out one of these articles:

So once you have a great hashtag, how can you make the story that is being told more visual? Sure, it shows up in a person’s newsfeed. But your school’s photos, videos and updates deserve to be on a billboard. How can you make that happen?

Well, I don’t try to figure these things out on my own. I go to the schools who are doing it right and then I share those tips and tricks with you!

Three years ago, I got started on my journey in helping schools with social media with a very important visit. One that took me just 40 miles from my small Wisconsin town to Fall Creek, population 1,322.

That small, and they are telling a big story? Yes – and you can too!

Dr. Joe Sanfelippo (@joesanfelippofc) shared so much with me that day and has continued to mentor me through the power of channels like Instagram and Twitter. You can even have him come to your school to speak (learn more at jsanfelippo.com). I’m such a superfan/nerd… Check out this classic photo I took during that first meeting!

Andrea Gribble and Dr. Joe Sanfelippo

Now, I could honestly write about them every week, but today I am going to share the details with how they take their #GoCrickets story and put it on the big screen in their school.

Their small district has a total of eight screens throughout their K-12 building. Students, staff and visitors get to experience all of the awesome things happening in their school just by walking by!

They actually choose to split up their displays. With eight screens total, here is the breakdown:

2 – Twitter Feed and Announcements
2 – TweetBeam
2 – Videos
2 – Flickr

So of these eight displays, six of them are real time. How do they do this? Let me try to explain.

Rise Vision
Rise Vision is the software that is used to link up the displays at one central location. They can select what should be displayed on each screen. There is a free version, and you can also select plans including storage that start at $10 per month.

On the TV monitors, they use a Chrome Bit to broadcast on the screen as if it was a computer monitor. Here is an affordable option on Amazon, ASUS CHROMEBIT CS10 Stick, but you can talk to your IT team to make sure you get what you need.

Social Media - Making it Visual in Your School

As you can see, they display the weather, major announcements, and the Twitter feed.

TweetBeam is a great way to showcase all of the tweets using your hashtag. It is an interactive experience. If you create a tweet with the hashtag while you are in front of the display, you see your tweet pop up!

Social Media - Making it Visual in Your School

The cost for TweetBeam for your school is $999 for a year, although Joe thought he might have paid $250. You’ll have to see if you can work out a good deal if he did pay that 🙂 I’d say mention #GoCrickets!

In talking with Joe about how they run this display, they actually run it by having an iPad connected to the Apple TV. They are air played to display on them. This works, but is risky. The iPads can run out of power and faulty connection can take place. They will likely be changing this over to run through Rise Vision as well.

OK, this one doesn’t need explanation. Grab those great videos, save them onto a USB, and plug them into the TV monitor. You can hit the loop option, and you are good to go!

This is the one option that is not realtime.

You will obviously need to find the right volume level to use. You may even choose to have them on mute (depending on the content shared).

In the elementary wings, FlickR is the content shared. They found that the elementary students just want to see photos of themselves. They don’t care for the text so much – they want to see photos of themselves!

FlickR is a great way to store and share photos. If you are looking for a way to organize all the pictures from your school, this might be the best option.

There you have it! I hope that provides some help in making visual displays work in your school. If you still have questions, comment below.

And if you never want to miss an update, make sure you are on our newsletter list. We share the best tips, tricks and stories on social media for schools.

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5 Tips to Save you Time

5 Tips to Save you Time

5 Tips to Save you TimeWhat’s the number one issue in managing social media for your school?

If you said time, you are not alone.

Time – there just isn’t enough of it.

And we may think we are Superman or Wonder Woman (like I did back when I was 4)…

But we’re not.

So what are my top 5 time saving tricks?

  1. Pick One Platform

    Stop trying to do it all. “Jack of all trades, master of none” is not a good thing. It is OK to select one platform and rock that for your school. If you have to choose one, pick Facebook. And if you feel like you have struck a plateau with your fans, check out this blog for my best secret: One Habit to Increase Facebook Fans.

  2. One Habit to Increase Facebook Fans

  3. Use Canva

    Social media is visual. Every post must have an image. Now with that being said, we don’t always have a photograph to use. So if you’re like me, and not very gifted when it comes to graphic design, please meet Canva.

    Check it out – and – you’re welcome!

    I’ve even got a bunch of graphics that are all ready to use for your school. Check out this blog post: Graphics Checklist: 40 Useful Image for Schools.

  4. Schedule Posts

    Do you know that some of the best times to post are at 6 am in the morning and 7 pm at night? It’s true. We’ve managed over 30 different school district accounts.

    Well, I’m betting that you aren’t working at those time. So schedule the posts out to post at a later date. Facebook makes it easy to do it right inside the platform, and for Twitter and others you can use Hootsuite or Buffer.

  5. 5 Tips to Save you Time

  6. Share Other Content

    5 Tips to Save you TimeYou may be the one managing your school or district, but you aren’t the only story teller. You can grab posts from others and share them to your page. I do this most efficiently through searching for the school hashtag, creating Twitter Lists and using the Pages Feed on Facebook.

    Searching the hashtag is easy, especially in Twitter and Instagram. These images, videos or stories become great content for you to use on your school pages. You can even give a “thanks” to the contributor. They will be thrilled to see their content shared (but check the student “do not post” list first).

    Twitter lists are easy to set up. When you are on a person or organization that you want to follow, just hit the gear icon under the cover image. You can select “add/remove from lists” and put them on a list created for your school. As you build up people on this list, you will have a library of people who regularly tweet about your school. Hitting that retweet button has never been easier.

    And the Facebook pages feed is underutilized by many schools I talk to. If you have classroom pages, organizations or sports teams running Facebook accounts, you can follow them as your school account. Reviewing and sharing those posts is easy. You won’t get as good of organic reach with those shared posts, but it still helps get great information out to your school – and it’s easy!

  7. 5 Tips to Save you Time

  8. Stay Connected

    Social media is always changing. As in daily updates to the platforms we know and love. So how do you keep up with it all and how it impacts your school? Well, you sign up for my weekly newsletter. It is THE place for tips, tricks, challenges, new apps, stories from other schools and upcoming events that will help your school tell its story with social media. Sign up now.

    So, how else can you save time? Learn directly from others walking in your shoes!

    View our FREE webinar featuring my friend Brian Nicol – the one and only Communications & Development Coordinator from Howard-Suamico in Wisconsin. Talk about trying to get a lot done – he is a one-person school PR department for a district of over 6,000.

    You’ll be able to grab the proven secrets behind making social media work for your school, even if you’re doing it all alone! Brian will breakdown the goals of their district’s approach, share 10 key tips to making it work, and more in this 60 minute webinar. View the webinar here!

Social Media Success in a One-Person School PR Shop Webinar Recording


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#SocialSchool4EDU Expanding Staff to Serve Growing School Partners

#SocialSchool4EDU Expanding Staff to Serve Growing School Partners

Woodbury, MN – What started as a special project with her daughter’s school district in little New Auburn, WI has grown exponentially into a full time business for Andrea Gribble.

“I love social media,” Gribble shared. “I was helping businesses use social media for marketing when Brian Henning, then District Administrator for New Auburn School District, asked for help to launch and manage Facebook, Twitter and YouTube for the school. It was so fun, because it wasn’t really like marketing. It was just story telling – a chance to share all of the incredible things that were happening inside of our small school.”

Andrea GribbleAfter the successful launch in April of 2014 with that one district, Gribble found out other schools needed help. Fast forward three years and her company, #SocialSchool4EDU, has now directly served over 30 school districts in four different states. She’s also offered training to more than 500 districts across North America.

And there is no sign of slowing down. Her business tripled in it’s second year, doubled in it’s third year, and is projected to double yet again in 2017. In addition to her paid services, she blogs and shares free webinars on a regular basis to help other schools.

“Our team feels so blessed to be able to do what we do, as a partner with these schools,” stated Gribble. “In a time where school choice is a reality, schools need to be more deliberate about shouting out their successes. As we’ve grown, so has our team, and now is the time to take our service to the next level.”

Her team is made up of over a dozen subcontracted women, most of whom are college educated, stay at home moms. Many are former teachers. The experienced team has crafted their work on Facebook, Instagram and other platforms to provide excellent graphic design support, 365 day per year service, and peace of mind to school partners.

A few schools even have their posts go up in both English and Spanish. The affordable service (management starts at less than $600 per month) is the perfect fit for districts with no communications department.

To continue to support and grow the business, their is a new leader being added to the team. Gribble has partnered with Heidi Feller, who will act as the company’s CIO – Chief Inspiration Officer. She will be in charge of customer service with our partner schools as well as team development of our growing base of account managers.

#SocialSchool4EDU - Heidi FellerHeidi is passionate about the world of education as it relates to social media. A former high school German teacher, Heidi comes from a LONG line of educators. She earned a B.S. in Secondary Education from U.W. Madison (go Badgers).

Feller was a one-woman communications team for her kids’ district, which included launching a Facebook page, adding more than 2000 page likes in less than one year! She knows the power that social media can have on our schools and can’t wait to share it with your district. Heidi’s impressive work was recently highlighted in a feature here on our blog on the Reedsburg School District in Wisconsin. She is finishing up the school year serving the district in her part time role, but will start with the team at #SocialSchool4EDU in May.

“I am beyond pumped to join this team!” Feller shared. “Andrea has a proven system to help schools celebrate their students and staff and help build engagement within the communities they serve. I am excited to take all that I have learned and apply it to other schools. Our teachers and students knock their socks off learning and growing each school day and the world needs to know it! Andrea’s team, of which I am honored to be part of, is second to none.”

School District of Reedsburg - Feature My SchoolThe challenging part of this transition for Heidi is that she is leaving the Reedsburg School District. “Reedsburg is my home,” Feller explained. “ My husband and I have raised our children here. From the moment we dropped our daughter off twelve years ago for her first day of school, I have been involved in some aspect of our district. The list includes volunteer, PTO president, substitute teacher, volunteer coordinator and most recently, website and social media coordinator. I BELIEVE in what these people do, day in and day out, to educate our community’s children. I am grateful for the opportunities to learn and grow. I can’t wait to take these experiences to my next job as CIO of #SocialSchool4EDU but my heart will always beat with a little #ReedsburgPride.”

That’s great, because we become passionate for all of the schools we serve, either directly or indirectly. Heidi is focused on continuing to help schools utilize these powerful platforms to connect to their community.

“The numbers don’t lie,” Feller stated. “As a nation, we are on social media all day long. We use it to share the good, the bad and sometimes the ugly. Using social media to tell your school’s story puts you front and center in the lives of your students and their families. We have the opportunity to be a force for good in the world by celebrating our schools. The connections and relationships built by using social media to inform, entertain and exalt are real and lasting.”

For more information, visit www.socialschool4edu.com.